Zoteria is an app that enables people to confidentially report LGBTQ+ hate crimes. Over time it aims to improve laws relating to these crimes by reflecting an accurate landscape across the UK.
For this project I worked with AKQA Leap, as one of three designers in their product team. Each designer led their own feature, all of which were being worked on simultaneously.
Find Support, the feature I led, is a fundamental part of Zoteria. It connects users with support and advocacy groups. Each group is a verified provider and the list is focused toward, but not exclusive to, the LGBTQ+ community.
Initially launching with 60 registered services, a card sorting exercise with partner organisations Galop and Stonewall helped define the offering into concise and intuitive clusters.
6 categories provide users with a basic layer of navigation whilst community labels surface an alternative lens or richer context for discovery.
The details page for each advocacy group is modular, supporting the variety of use cases. The content architecture includes primary and secondary descriptions, an embedded Google map, a timetable for office hours and a series of contact details.
Having multiple designers define different areas within a single app means design debt and inconsistencies occur - we embraced this fact. At the end of the project I ran a hygiene sprint and created a mini design system which realigned components, screens and design language between all features.
I’m proud of this project and enjoyed working with the AKQA Leap team as well as Galop and Stonewall. The project took home the the Gold Award for Charity and Social Enterprise category at the BIMA awards. My hope is that the LGBTQ+ community find this as valuable as the judges did.
Feel free to pop me an email at calvinmarkbowen@gmail.com.
I look forward to hearing from you!
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